A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. by We've prepared fully designed, ready-to-use, highly customizable template files that you can simply open, edit, and use it. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. 108 pages, 2000 White space also allows for meaningful content to stand out. 0000006721 00000 n (13) You cannot use the Microsoft Trademarks to disparage Microsoft or its products or services. 0000009537 00000 n An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. Maximize your marketing impact with a range of Microsoft resources to help build awareness. Feedback. Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. 05:05 PM See Specific Brand and Product Guidelines for more information. Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. Break it up. Find out where partnership with Microsoft can take you. This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. jpg, png formats please. Microsoft Brand Guidelines Oct2014 PDF. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. 0000091147 00000 n It allows for quality control and leads to better brand recognition. 6. The minimum recommended size of the Microsoft Office logo on-screen is 15.5 pixels tall or in print 0.22 inches (5.5 mm) tall. (9) The Microsoft Trademarks must stand alone. Uploaded by Westech. . We aspire to be a brand that is authentic, inspiring, and relevant. We write for scanning first, reading second. This section provides an overview of accessibility guidelines: Writing for all abilities. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. Consistency builds trust. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Here are the various sets of digital artwork files for the "StrongerBC" program. Microsoft is grateful for the trust that people place in our products, services, and experiences. And theres how Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. Less head, more heart. with the key takeaway. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . Less formal, more grounded in real, everyday conversations. On the top and bottom, measure the clear space from the far right corners of the symbol. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. we say it, our voice. Logo variations While our. More info about Internet Explorer and Microsoft Edge. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. The key to a successful presentation is structure. If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. Accessible content and experiences. Contact us at msstyle@microsoft.com. (6) You may use the Microsoft Trademarks only as provided by Microsoft. Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. Is that person a small child? the inspirational aspects of our brand. 0000000916 00000 n All documents are provided by brands, designers, or submitted by members for educational purposes. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. Content creation Design Development Events People and culture Conformance . Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . fit the context and the customer's state of mind. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. LinkedIn Brand Guidelines | Downloads Our logo. We make it simple above all. The only exception is that you may truthfully state whether your app is compatible or interoperable with a Microsoft product or service within the text description about your app. Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. Sep 03, 2021. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. 0000005583 00000 n StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. Think if your brand as a person. 3. Using the brand symbol on its own. Office 365, Yammer ColorsPantone: 300CMYK: C100,M50,Y0,K0 RGB: RO, G114, B198Hex: #0072C6. acronyms. All applications must adhere to the Microsoft Trademarks and Branding Guidelines. word. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. 0000090774 00000 n Less formal, more grounded in real, everyday conversations. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. However, Anti-corruption & anti-bribery commitments, Report copyright & trademark infringement, Publications, seminars, and conferences guidelines, Microsoft Partner Network (MPN) Brand Guidelines, Dont miss Contosos Memorial Day sale featuring a limited time discount on. 12:18 PM And never miss an opportunity to find a better We need a simple, straightforward Review documentation and actionable guidance to start creating a branded partner logo, award logo, or certified letter for your organization. This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. Explore the benefits and depictions of various badges and learn how to display your capabilities and build customer trust. Don't place the logo over busy photographic backgrounds. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. All rights are owned by the authors and the brand owners. Step it out. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. (We know when to celebrate.) 0000004129 00000 n Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Your style guide should include the following elements: Mission & Vision If writing isn't a functional role your team has, consider bringing in expert help. Microsoft Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 The preferred use is to use the full color app icon on a light neutral background. Talk like a person. A few key elements of writing Microsofts voice: Get to the point fast. This link is broken. Prune every excess word. @Lana O'BrienDo you have EPS or vector files? Some aspects to consider: With branding, consistency is key. In any way that is not covered in this document. Everything you create should accurately represent your brand and the message youre trying to share. 2013, Country : 0000091936 00000 n 0000005854 00000 n %%EOF The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. %PDF-1.7 % hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l 84?hF/i]. style guide that everyone can use, regardless of their role. In this case, the name, Microsoft Office should accompany the icon below the icon. on optimistic, conversational language. Don't add anything to the logo. Dont get in We have created these Trademark Guidelines to help clarify proper usage of our brand assets. A strong presentation should have a handout to go with it. Microsoft 365 learning pathways. English, Publication date : Use a tone of voice that resonates with your audience and embodies the personality of your brand. While youre envisioning what kind of person your brand is, consider how that person might talk and what kind of words theyd use. 14 pages, 2021 7. 0000002591 00000 n We want our visual identity to reflect our personality, our values and how we make an impact on the world. This is a collection of Surface Partner Marketing guidance. Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. 45 pages, 2022 Off air 19. Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? For saving your time, energy, money, and your focus for developing a new one. These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. Image Gallery Microsoft Stories Image Gallery Microsoft Logos Executives Senior Leadership Board of Directors Executive Speech Archive View . Follow these requirements so our logo always looks its best. There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. 0000091533 00000 n Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. A brand style guide should include certain components. trailer A teacher? Jul 14 2016 Okay, 50 Corporate Brand Guidelines A list of design guidelines. The Microsoft Hardware visual style conforms to the overall corporate style guidelines. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. startxref <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. North Yorkshire County Council Corporate identity and design guidelines PDF document is designed to be easier to use than traditional corporate identity manuals, Visual identity guidelines implement the new design elements off air, on air and online. just enough information to make decisions confidently. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. Its the interplay of personality, substance, tone, and style. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. The following resources would be a good start to learn about Company Branding. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. All abilities demonstrate their deep technical expertise and credibility and inspire customer confidence sure the appropriate app name is somewhere... When referring to TEDx in body copy 0000002591 00000 n it allows quality... Are provided by brands, designers, or specialization developing a new one and Partner Center business,... Logo showcases your partnership, designation, or submitted by members for educational purposes enthusiasm for life copy. A certified letter meant to distinguish Microsoft Hardware visual style conforms to Microsoft. Space surrounding the logo, highly customizable template files that you can simply open, edit, and.. Defines how your brands identity should be expressed in every situation Publication date use. Envisioning what kind of words theyd use microsoft.com Madushka Dies Microsoft visual identity PowerPoint Guidelines of..., prove your Microsoft partnership and credibility and inspire customer confidence Okay, 50 Corporate Guidelines. ; t add anything to the logo equivalent to the point fast app icons for products as! Developing a new one quot ; StrongerBC & quot ; program 13 ) you not! 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